What is Heaven?

Heaven is a place where you write advertising about baseball. You therefore combine the two most enjoyable activities known to mankind.

Okay, that's a slightly biased belief. But it's my belief, so live with it. Once upon a time at another agency, I wrote ads promoting Major League Baseball. A swell gig. Spend a week in Florida during Spring Training filming players, then swing over to Arizona and do the same thing. I played catch with Ozzie Smith, interviewed and recorded Cal Ripken, and the list goes on. Picked up a lot of autographed baseballs in the process.

So, not long ago, I went to heaven again -- even if it was just for a few pro bono posters to promote the Salt Lake Community College baseball and women's softball programs. No budget. No access to players. No new photography. Didn't matter. I was writing about baseball. So with the help of ACD Dave Larson and illustrator/intern Destin Cox here at Richter7, we prepared several posters -- designed within the college's brand style guidelines that features drawings, handwritten type and a dusty gold color palette. (Click to enlarge.)

They're simple. But they're ads about baseball. And that means I went to heaven.