I recently heard Alex Bogusky say that every day in advertising seems to come with a kick to gut. That was his summation statement after discussing how difficult the ad business can be -- especially nowadays. That's why he tries to practice what he calls "dilusional positivity." I suppose that's his way of saying that regardless of the often trying circumstances, he endeavors to put an upbeat spin on things. It's a good philosophy.
A man I respect a lot, named Gordon B. Hinckley, was always preaching optimism. "Have faith, be believing, and things will work for the best," was how he put it once.
I'm trying. But after Richter7 has had to reduce pay, lay off people, and cut others back to four days a week, it's been an uphill battle. But I'm really trying.
I'm trying. But after Richter7 has had to reduce pay, lay off people, and cut others back to four days a week, it's been an uphill battle. But I'm really trying.
It helped to stop by one of the most beautiful and peaceful places on earth last week while doing some filming on behalf of the Polynesian Cultural Center, a Richter7 client. The accompanying photos give you a glimpse of this tranquil place of contemplation. I've always had a soft spot for all things Asian, since living in Taiwan for two years while serving as a missionary. So this place, called the Byodo Inn Temple, brings back wonderful memories -- and helped me focus on the positive. There are certainly worse places to have a client than in Hawaii.
