Did you notice the BMW magazine ad that's been appearing of late. It's a two-page spread, nicely designed --although there's nothing stunning about the visuals. Rather, the stunning part of the ad was the copy. (Spoken like a true copywriter, eh?)
The ad's verbiage can just as easily be applied to life as to a car. It's also highly appropo when it comes to creating advertising. Here's what it said:
Lose the fear.
Lose the groupthink.
Lose the yes-people.
Lose the proper channels.
Lose the chain of command.
Lose the safety nets.
Lose consensus.
Lose the happy medium.
Lose the compromises.
Lose Plan B.
Somewhere along the road to success lie the cones of mediocrity, urging you to take the expected route. To this we counter with the counsel to steer clear of the middle of the road.
A fine piece of advice. I will promptly throw away anything that resembles a white flag of surrender. I will perform my duties, as a father and ad man, with more faith, upgraded optimism and a finer finish than ever. Thank you, BMW, for the motivational speech.
1 comment:
Those BMW ads are motivational and they look good. I've seen them in your office.
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