Normally an ad agency promotes itself via direct mail and trade ads, if at all. It's always been surprising to me how few agencies actually advertise themselves. Don't they believe in it? Some might scoff at the thought of using outdoor billboards, with their broad audience reach, to promote an agency. Richter7 has actually had fair success using the medium. It was particularly valuable when we introduced the agency's new name several years ago, and continues to elicit feedback and phone calls whenever we've posted since then. Here are two that were recently posted along the I-15 corridor of Salt Lake City. We created landing pages with the featured addresses, which link to our website. And even if someone doesn't remember the oddball URL, we wanted them to realize that Richter7 offers considerable web marketing skills.
No comments:
Post a Comment